Louise Birritteri / ceo, Pikl

CEO & Founder of award-winning Insurtech Pikl, whose mission is to deliver market–leading usage-based insurance products and experiences for the sharing economy.  Pikl has initially focused on the Airbnb market however are also poised to launch products for the shared mobility markets. This strategy is underpinned by Pikl’s technology which has been developed to allow flexible products and pricing structures, optimise the use of data for underwriting but also within digital integrations and customer journeys.

Louise is a passionate sharing economy insurance pioneer and has lobbied for positive change both within the insurance and sharing economy market, to try and solve the insurance compliance challenges and customer trust and safety problems which exist and promote education around insurance for the sector.

Louise is also on the board of the UK Short Term Accommodation Association, Tech Nation (Insurtech) and InsurTech UK. Prior to Pikl, Louise gained almost 20 years’ experience in the insurance market in senior roles such as Director of Finance and Head of Pricing with companies like Aviva, RAC, Gallagher, Sainsburys and The Coop.