Michael Lawrence / distribution and underwriting director, LV

Michael has 25 years’ experience in the insurance industry, latterly as Sales & Marketing Director of Highway Insurance before joining LV= in 2008 as Personal Lines Sales Director. Michael was appointed Personal Lines Director for LV=Broker in October 2010 and is responsible for all Highway, ABC and Clear Personal Lines products and broker management. In March 2019, following the integration of the Allianz UK Personal Lines portfolio he became Distribution & Underwriting Director in order to lead these key functions through LV Broker’s next phase of growth.

Michael has held a number of senior posts in underwriting, electronic trading, sales and marketing.  All these posts have been in the insurer intermediary market and the broker market is his passion. He is ACII qualified and obtained an honours degree in Insurance Management in 1999.